Within months, she attracted attention from concert promoter giant Live Nation, which dug the music theme and reached out to Cahill to put together box lunches for livestreams filming at the Wiltern in Los Angeles. It took off like wildfire for me,” she said. She sold 10 in less than an hour, doubled her sales the next week and kept growing as fans, including an influencer friend with 50,000 followers, began posting snapshots and tagging friends. I’ll deliver them to you tomorrow with fresh-made chips.” She made 10 sandwiches and posted them on Instagram with a note that said, “Who’s hungry? I got sandwiches. She attributes much of her early success to social media. Pronounced ghoul, it stands for “Good Eats With Laura” and its logo shows a tattooed arm whose hand raises not an iPhone, but a sandwich.

But when she was furloughed in March 2020, she did what many of the rest of us did during the pandemic and went into the kitchen.Ĭahill combined her love of music and feeding friends, starting a home kitchen business last April named Gewl. Laura Cahill had built a successful career in marketing, working for companies such as Whole Foods Market and Vital Proteins.

Laura cahill